Case Study: Lincoln Billiards Growth
Lincoln Billiards is the largest and oldest billiards club chain in Israel, operating since 1987. The chain has branches in major city centers – Tel Aviv, Rishon LeZion, Jerusalem, Holon, Raanana, Beer Sheva, and Petah Tikva – featuring hundreds of pool and snooker tables, a bar and kitchen, and an atmosphere suitable for all ages.
The Challenge
When a user asks ChatGPT or Perplexity, “What is the best billiards club in Israel?” – the AI returns an immediate answer that shapes decisions. Lincoln, the largest chain in Israel, was ranked second. The competitor, Club 147, appeared first.
From a business perspective, the meaning is clear: customers searching through AI reach the competitor first – even though Lincoln is larger, older, and more widely spread across the country.
Exactive’s Approach
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Accurate Monitoring: Mapping how each AI engine describes Lincoln and its competitors – identifying the strengths the AI highlights and what is missing.
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Content Based on Unique Facts: Lincoln is the largest and oldest chain in Israel, with the most branches and open until the morning – facts that did not appear clearly. Exactive built content that accurately reflects these facts.
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Branch Presence Management: Updating and improving the presence of each individual branch, so that a city-specific search also returns Lincoln first.
The Results
Before & After – ChatGPT, “What is the best billiards club in Israel?”:
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Before: Lincoln appeared second, after Club 147.
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After: Lincoln Billiards – first place, with a detailed description of the chain, number of branches, hours, and atmosphere.
Before & After – ChatGPT, “The best club in Tel Aviv?”:
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Before: Club 147 led.
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After: Lincoln Billiards Tel Aviv – first place.
Perplexity: Lincoln appears first in the list of “Recommended billiards clubs in Israel” with all branches, ratings, and full descriptions.
