Ticket Compare: AI Search Success Story

An international platform for real-time ticket comparison for sports and music events. The website aggregates information from a variety of selling platforms and allows fans to find the best tickets. The website operates mainly in the UK and the US.

The Challenge

The international sports ticket market is one of the most competitive on the internet – StubHub, SeatPick, Viagogo, and dozens of other competitors. When a fan asked, “how to buy Chelsea tickets without a membership”, the website did not appear among the answers. And these are exactly the questions fans ask before spending money.

Google’s AI Overview, which appears above all organic search results, became a gatekeeper: if you are not there – you are almost invisible.

Our Approach

  • Specific Query Research: Identifying the exact questions fans ask about stadiums, teams, and how to purchase tickets – at a high level of detail.

  • Creating Comprehensive and Accurate Content: Every query received a response on a dedicated page, with factual and up-to-date information. The AI needs to know that the information it cites is reliable and updated.

  • Distribution and Increasing Authority: Strengthening the domain’s presence in the eyes of the AI through links from relevant external sources.

The Results

  • Appearing as a cited source + link – Google AI Overview – best seats Wembley

  • Appearing as a source – Google AI Overview – how to buy Chelsea tickets without membership

  • Direct link and mention – ChatGPT – how to buy Liverpool tickets without membership

  • Multiple links – ChatGPT – how do I buy official Liverpool tickets?

  • A record of over 100 visits in a single day – direct traffic from ChatGPT.