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Online Reputation Management

Don’t let Google’s first results page ruin your reputation. If someone decides to ruin your reputation online, your “dirt” will tend to show up near the top when someone googles you.  So how do you keep your search result pages clean from defamation and misrepresentation?

For most of us, the Internet is now our main source of information, and we rely on this to form opinions, positive or negative, about individuals. When we’re searching for details about a specific person, the first page of Google search results matters the most.

 

Defend your digital reputation

In today’s digital world, Online Reputation Management has become an essential branding discipline, ensuring people are represented fairly and accurately online. Some prefer to use ORM in order to fend off negative publicity, while others use it as an ongoing image management process.

 

So how does ORM work?

Displacing negative content from Google’s (or any other search engine’s) first page of search results, requires a counter-acting repository of positive content about the individual for whom ORM is being conducted. This can be achieved by either promoting existing web pages that feature positive content about the individual or by creating new content and then actively promoting it online.

 

At Exactive, we employ several ORM strategies:

– Leveraging existing positive content.

– Creating new positive content.

– Building fictitious profiles on leading Social Network Platforms, and simultaneously utilizing existing profiles.

– Endorsing appropriate keywords via promotion-enabled sites.

– Establishing profile links to all of the above mentioned categories.

 

Exactive’s expert ORM division helps individuals such as politicians and senior executives, as well as small businesses and large corporations to achieve a more balanced online reputation across all relevant digital channels.

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