Media Planning, Management and Buying
Media planning is the basis for a successful marketing campaign or activity. Even a precisely focused message and superior creative execution will fail if they do not reach the right target audience and in the right manner. Therefore, although message and execution are equally important, most of the budget is usually invested in the media. Precise media planning and expert media buying skills can maximize marketing budgets and increase results by tens or hundreds of percentage points. Exactive’s Media Department is committed to achieving the best results for each project according to its objectives, at the best rates for both local and global media.