Search Engine Optimization (SEO)
No. 1 on Google: the position everyone craves. Search – where consumers seek out a product or service in order to make a purchase – is often the most effective marketing arena. About 80% of users prefer to click on organic results rather than sponsored (adwords). The purpose of organic promotion aka SEO is to ‘convince’ Google that the site we want to promote is the most relevant for the user searching with a particular phrase (keyword).
Achieving this requires the following actions:
1. Continuous management and adjustment of the website and its content to Google’s algorithms.
2. Ongoing SEO optimization of content – in the right quantity and frequency.
3. Professional, well-planned and effective construction of external links according to Google guidelines.
Highly optimized SEO not only generates more traffic, it also signals size or brand leadership to online consumers. The frequent change in Google’s algorithm, along with the need to take into account many parameters, requires a high degree of professionalism and continuous, intensive updating of professional knowledge.
The Exactive SEO team headed by On Yavin, an international expert in Search Engine Optimization, offers professional SEO services for a wide range of companies and brands. We are capable of handling challenging projects, including ORM in highly competitive fields, in Israel and abroad.
The department, which reflects the most cutting-edge SEO global standards, employs unique professional knowledge and advanced tools developed by Exactive to achieve outstanding results for clients.
We invite you to put your brand in first position too!