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Marketing and Advertising Strategy

A good marketing strategy is an essential part of the success or failure of any company. In order to formulate a good strategy, you must know who your audience is, what product you offer and which of its benefits will cause consumers to prefer it over competitors. The strategy-building process must consider the following four factors: Product – Do you offer a product that already exists in the market or are you bringing something new?  Price – Are you positioning your product high or low? Distribution Channels – In what ways are you bringing your product to the target audience? Marketing Communications – How do you tell the public about your product?

 

Once we have built a precise marketing strategy that matches your needs and meets your budget, we will formulate an advertising strategy based on the marketing strategy, and draw up the most appropriate advertising activity: Types of messages (both verbal and visual) used, the media that will communicate the message directly to your target audience in the fastest, most effective way (ATL, BTL, Online, Offline, Guerilla …), and the best advertising tools in each media. Integrating all these elements, we ensure your brand will achieve its goals in the most optimal way.

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