Case Study: Ideal - The Leader in Closets

Ideal is the leading company in Israel for the design, development, manufacturing, and marketing of closets, walk-in wardrobes, and smart home storage solutions. With decades of market experience, a nationwide distribution network, and an established reputation for quality and durability, Ideal is a household name for most Israelis.

The Challenge

When Israeli consumers turned to ChatGPT or Google Gemini and asked, “Which closet company is most recommended in Israel?” – Ideal did not appear in the answers. This is not just a matter of prestige – it directly hurts sales. A consumer who receives a competitor recommendation from the AI will go to that competitor.

Our Approach

  • AI Query Research: Accurate mapping of all the questions consumers ask AI engines regarding closets and storage – including comparative, product-specific, and room-type queries.

  • Content Designed for AI: Creating pages and articles that provide accurate, structured, and reliable answers – in the language and format that AI engines prefer to cite.

  • Strengthening Brand Identity: Ensuring that when the AI mentions Ideal, it identifies the brand correctly: as the leading, premium company with a rich history, multiple branches, and excellent service.

The Results

All keywords jumped from not appearing at all to top positions in less than 3 months:

  • 2nd Place – AI Overview (Google): “quality closet company in Israel”

  • 5th Place – AI Overview (Google): “recommended wall closets for children’s room”

  • 3rd Place – Gemini: “which closet company is most recommended in Israel”

  • 2nd Place – Gemini: “recommended sliding wardrobes for bedroom”

  • 6th Place – Gemini: “recommendations for durable closets for children’s rooms”