The Internet has become an integral part of everyone’s life. This is a fact. In practice, most of our lives are run ‘on our screens.’ That’s why the presence of online and digital advertising has increased and continues to increase by the minute.
Beyond exposure to products and messages, every advertiser wants information about potential consumers (leads) in order to contact them in a variety of channels and turn them into actual customers. Effective advertising delivers on two axes: Results and Performance. Results means generating leads in the form of people with a genuine need and interest in your product; and Performance, which covers ongoing budget control, viability and optimization of content, creative and media plan at any given moment.
The predominant way to do performance-based advertising is through appealing ads and motivating calls to action in the relevant media areas, for which payment is made according to number of clicks or leads received. This means that we are able to understand which ads perform better and enhance the performance to the point where the cost per click or lead will be the lowest possible.
Through accurate messaging and eye-catching creative, Exactive’s Performance Department will see to it that your ads receive maximum exposure at minimal cost, driving immediate action among the relevant audiences.