Social Networks and New Media
At Exactive we believe in meeting your customers wherever they are. Whether it’s Pinterest, Facebook, Twitter, YouTube, Instagram, LinkedIn, blogs, specific forums and multiple other digital channels, social networks are the fastest growing source (after Google) for creating traffic to both digital and physical stores. They enable true customer interaction in a way that’s deeper and more direct than any other channel.
Proper, cost-effective use of these channels requires a comprehensive understanding of the characteristics of this new media as part of an organization’s overall marketing and corporate communications activity. Not every social network is suitable for every organization, and in the chosen channels, you need to look and act in a way that is appropriate to the spirit of the organization and serves its objectives. Using the latest information together with the most advanced technologies, Exactive’s Performance Department matches the right activity to every organization – bringing the most effective results, fast.