The concept of branding has created some confusion in recent years and many people think that branding amounts to logo design and a slogan. In practice, a real branding process does one major thing: it creates a compelling identity for your product or service for its desired target audience. Creating an identity begins with in-depth research about your product and the competitive environment in which it lives, and continues with finding its differentiator, defining its character, and building a clear message that expresses the values and experience at the core of the brand. Once you have the heart, then you can start to build the body around it. This includes the design language: logo, color scheme, graphic elements and the visual world, and the verbal language that reflects the brand’s essential character and credo that will speak to the hearts and wallets of your existing and potential customers.
Exactive’s Strategy Department is staffed by experienced creative and strategic professionals, who have developed branding for an incredible variety of products and services over the last 15 years. We invite you to create an engaging, relevant, and multi-dimensional experience for your brand that makes it an integral part of the everyday life of your target audience.