Establishing Digital Platforms
In order to make the customer part of the brand experience, motivate action and create a consumer community, all advertising activities ultimately lead to digital platforms such as websites, landing pages and applications. To create an environment where the user can receive information, express opinions and take action (which may help him/her earn money), it is very important to create a visible association between the brand and its partners in the overall experience, even in the digital space. Currently, web sites and apps are the house of the brand, and must therefore reflect its values, while conveying innovation and immediacy to the user, corresponding to the state-of-the-art in the digital world.
In recent years, Exactive has established hundreds of digital platforms as part of its advertising and marketing activities, while maintaining its place at the forefront of technology, understanding the digital space and trends, and creating user communities and virtual environments (web, content pages, social networking applications and more) for brands in many different fields.