BLOCKCHAIN &
ICO MARKETING

ICO Marketing at Exactive

Exactive has been promoting ICO’s and Blockchain-based startups, since the beginning of this young industry. We have built a deep and profound knowledge of the cryptocurrency market and community. Our own worldwide database of over 650,000 cryptocurrency and ICO enthusiasts, is a key component in our ability to lead startups to a successful ICO, or a positive increase in their token value.

Among our Publishers
in the Crypto industry:

Coindesk, The Coin Telegraph, World Coin Index, Miner Gate, Coingecko, Cryptocompare, Icorating, Insidebitcoins.com, Bitcoin Magazine, Coinmarketcap, Worldcoinindex, Coinspeaker, Themerkle, Coinschedule, Hacked and more.

BLOCKCHAIN & ICO MARKETING

What can we do for you

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Marketing and Advertising Strategy

A good marketing strategy is an essential part of the success or failure of any company. In order to formulate a good strategy, you must know who your audience is, what product you offer and which of its benefits will cause consumers to prefer it over competitors. The strategy-building process must consider the following four factors: Product – Do you offer a product that already exists in the market or are you bringing something new?  Price – Are you positioning your product high or low? Distribution Channels – In what ways are you bringing your product to the target audience? Marketing Communications – How do you tell the public about your product?

 

Once we have built a precise marketing strategy that matches your needs and meets your budget, we will formulate an advertising strategy based on the marketing strategy, and draw up the most appropriate advertising activity: Types of messages (both verbal and visual) used, the media that will communicate the message directly to your target audience in the fastest, most effective way (ATL, BTL, Online, Offline, Guerilla …), and the best advertising tools in each media. Integrating all these elements, we ensure your brand will achieve its goals in the most optimal way.

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Planning and Managing Campaigns Across All Media Channels

Alongside a brand or company’s routine marketing activities, special campaigns are sometimes required. At Exactive, every bespoke campaign is planned and executed according to its unique goals and objectives, with continuous measurement and auditing of results in real-time to enable ongoing optimization. It goes without saying that we are committed to achieving our client’s objectives rather than showcasing the advertising agency’s creativity. Our goal is always the same: Deliver the most accurate campaign while maximizing the budget and organizational resources. Exactive boasts an outstanding track record of exceptional and pioneering media campaigns, delivering and surpassing their objectives.

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Performance-Based Advertising

The Internet has become an integral part of everyone’s life. This is a fact. In practice, most of our lives are run ‘on our screens.’ That’s why the presence of online and digital advertising has increased and continues to increase by the minute.

 

Beyond exposure to products and messages, every advertiser wants information about potential consumers (leads) in order to contact them in a variety of channels and turn them into actual customers. Effective advertising delivers on two axes: Results and Performance. Results means generating leads in the form of people with a genuine need and interest in your product; and Performance, which covers ongoing budget control, viability and optimization of content, creative and media plan at any given moment.

 

The predominant way to do performance-based advertising is through appealing ads and motivating calls to action in the relevant media areas, for which payment is made according to number of clicks or leads received. This means that we are able to understand which ads perform better and enhance the performance to the point where the cost per click or lead will be the lowest possible.

 

Through accurate messaging and eye-catching creative, Exactive’s Performance Department will see to it that your ads receive maximum exposure at minimal cost, driving immediate action among the relevant audiences.

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Social Networks and New Media

At Exactive we believe in meeting your customers wherever they are. Whether it’s Pinterest, Facebook, Twitter, YouTube, Instagram, LinkedIn, blogs, specific forums and multiple other digital channels, social networks are the fastest growing source (after Google) for creating traffic to both digital and physical stores. They enable true customer interaction in a way that’s deeper and more direct than any other channel.

 

Proper, cost-effective use of these channels requires a comprehensive understanding of the characteristics of this new media as part of an organization’s overall marketing and corporate communications activity. Not every social network is suitable for every organization, and in the chosen channels, you need to look and act in a way that is appropriate to the spirit of the organization and serves its objectives. Using the latest information together with the most advanced technologies, Exactive’s Performance Department matches the right activity to every organization – bringing the most effective results, fast.

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Search Engine Optimization (SEO)

No. 1 on Google: the position everyone craves. Search – where consumers seek out a product or service in order to make a purchase – is often the most effective marketing arena. About 80% of users prefer to click on organic results rather than sponsored (adwords). The purpose of organic promotion aka SEO is to ‘convince’ Google that the site we want to promote is the most relevant for the user searching with a particular phrase (keyword).

 

Achieving this requires the following actions:

1. Continuous management and adjustment of the website and its content to Google’s algorithms.

2. Ongoing SEO optimization of content – in the right quantity and frequency.

3. Professional, well-planned and effective construction of external links according to Google guidelines.

 

Highly optimized SEO not only generates more traffic, it also signals size or brand leadership to online consumers. The frequent change in Google’s algorithm, along with the need to take into account many parameters, requires a high degree of professionalism and continuous, intensive updating of professional knowledge.

 

The Exactive SEO team headed by On Yavin, an international expert in Search Engine Optimization, offers professional SEO services for a wide range of companies and brands. We are capable of handling challenging projects, including ORM in highly competitive fields, in Israel and abroad.

The department, which reflects the most cutting-edge SEO global standards, employs unique professional knowledge and advanced tools developed by Exactive to achieve outstanding results for clients.

 

We invite you to put your brand in first position too!

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Media Planning, Management and Buying

Media planning is the basis for a successful marketing campaign or activity. Even a precisely focused message and superior creative execution will fail if they do not reach the right target audience and in the right manner. Therefore, although message and execution are equally important, most of the budget is usually invested in the media. Precise media planning and expert media buying skills can maximize marketing budgets and increase results by tens or hundreds of percentage points. Exactive’s Media Department is committed to achieving the best results for each project according to its objectives, at the best rates for both local and global media.

Among our clients